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Think Which Service health campaign in Shropshire, Telford and Wrekin 

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Initiative launched to ensure residents stay healthy, get the right support and quickest medical help this winter 

A  health campaign has been launched by NHS Shropshire, Telford and Wrekin which aims to relieve the seasonal pressure on health services this winter, by helping to direct people to the services they need – and guiding them in self care. 

The slogan of the Think Which Service campaign is ‘This winter, think which service for the right help, fast.’  

The campaign, which has been run by other NHS and health bodies in previous years, emphasises that local health and care professionals are ready to provide the right help and the right time and place to those who need it. The issue is ensuring that people know which service to use, depending on the given concern, so that they get the care they need faster – while keeping emergency services free to attend those who need them most. 

Advice is given in six colour-coded sections, based on the seriousness of the given health concern. 

First, in blue, there’s self-care, with advice on keeping warm and healthy over winter, as well as being prepared with a well-stocked medical cabinet, and keeping an eye out for family members and neighbours. 

There’s also advice on seasonal vaccinations, such as for flu and Covid. 

Next, there are details on when to contact the NHS 111 helpline or advice from a pharmacist. The next sessions cover GPs, minor injury units and, lastly, the emergency services on 999. 

The campaign is support by a dedicated website, thinkwhichservice.co.uk, a leaflet and easy-to-read version, and social media activity such as videos on YouTube. 

Dr Jess Harvey at NHS Shropshire, Telford and Wrekin says: ‘As winter approaches, we know it can be a challenging time for many. That’s why we’re here to help you stay well and get the right care this winter when you need it. If you’re feeling unwell, Think Which Service.’ 

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Simon Guerrier
Writer and journalist for Infotec, Social Care Today and Air Quality News
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