Health bosses say the campaign will help get 50,000 more nurses and 26,000 more primary care professionals working in the NHS in the next 5 years.
The Department of Health and Social Care (DHSC) said the campaign is aimed at teenagers preparing to apply for university, career switchers and people who are already qualified and ready to apply for vacancies.
It aims to recruit the roles most in need, these are:
The campaign aims to help the government reach its target of 50,000 more nurses and 26,000 more primary care professionals working in the NHS by 2024 to 2025.
It’s the latest phase of the ‘We Are The NHS’ recruitment campaign, which will use a mix of media channels including TV, cinema, video on demand, social media and radio to encourage people to find out more about the careers. People can also register to receive personalised career advice by email.
Students training towards the careers highlighted in the campaign will benefit from the new £5,000 annual maintenance grant to help with their living costs.
Extra payments worth up to £3,000 a year will also be available for specialisms that are struggling to recruit, or those with childcare responsibilities. This funding is expected to benefit around 100,000 students each year.