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What About You PR Hero: The reaction

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To showcase the harsh realities of working as an unpaid family carer, Home Instead, a leading care provider, produced a short film. 

Going the extra mile, the organisation also gathered a number of carers to react to the project. One man found one of the stories hit pretty close to home. 

‘The bit that got me was the dementia part because I look after my mum and I have been for a while. I never really saw it as looking after her because it’s my mum, you’re family and that’s just what you do.’ 

Emily Whitehouse
Writer and journalist for Newstart Magazine, Social Care Today and Air Quality News.

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