What About You PR Hero: The reaction

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To showcase the harsh realities of working as an unpaid family carer, Home Instead, a leading care provider, produced a short film. 

Going the extra mile, the organisation also gathered a number of carers to react to the project. One man found one of the stories hit pretty close to home. 

‘The bit that got me was the dementia part because I look after my mum and I have been for a while. I never really saw it as looking after her because it’s my mum, you’re family and that’s just what you do.’