Live-in care company Elder has appointed ex-Virgin CEO, Stephen Murphy, as its new chair.
Stephen brings with him an accumulated 30 years’ experience in senior management positions and executive director roles.
He was the Group CEO of Virgin Group from 2005-2011 having succeeded the Founder, Sir Richard Branson.
As well as holding a number of other leadership roles across various verticals, Stephen has also been Group Chairman at OVO Energy since 2015.
Responding to the appointment, Elder CEO, Pete Dowds, said his wealth of knowledge will be critical in shaping the strategic direction at Elder.
‘I knew from my very first meeting with Stephen that he was the right person to join as Elder’s Chair.
‘Stephen’s experience with category-defining brands and complex operations in regulated markets is the perfect fit to support us to deliver on our mission at Elder.
‘This year has shown the critical need for a viable alternative to residential care for families and their loved ones across the UK and having Stephen will help us to deliver that at true scale.’
Stephen Murphy said: ‘I am delighted to be joining Elder as Chairman and working with Peter and a talented leadership team at such an exciting time in its development.
‘2020 has been a huge challenge for families and particularly those with older family members.
‘The mission of Elder is to provide new and better solutions for care and this is hugely important for quality of life and peace of mind.’
Elder is a technology-enabled care agency. It helps provide live-in care, an alternative to the care home that allows elderly loved ones to get the full-time, specialist support they need in the place they belong, their own home.
It does this by matching self-employed live-in carers to families in need. Using proprietary logistical and matching technology, Elder can get a carer matched on individual needs and personality to any location in the UK within 48 hours.
Photo Credit – Elder