Care campaign returns to grow the sectors workforce

The government’s ‘Made with Care’ campaign is set to make a comeback for the third year in a row to encourage more people to pursue a career in social care.

At the beginning of this week the UK government announced the programme would be returning to advertise roles in the adult social care sector.

‘Our care system depends on dedicated care workers who make a difference to the lives of so many people in need of support. This campaign helps build that vital workforce,’ said Helen Whately, minister for care. ‘I encourage anyone considering the next step in their career, whether just starting out or thinking of their next move, to go online and explore the wide range of opportunities in the care sector.’

Set to run until the end of March 2024, this year’s campaign was relaunched following the success of last years which encouraged over 244,000 candidates search for a social care job.

One of the most appealing factors of pursing a job in social care is that various entry level roles don’t require any specific qualifications – training will be provided on the job, and there are many flexible roles available so those interested in care work can find a position that suits them.

Minister for employment, Guy Opperman MP, said: ‘From care assistants to support workers, there are vacancies across England with a variety of employers that could help jobseekers take their next step on the career ladder.

‘Anyone interested in a social care role should tap into the free resources available, including our Find a Job portal and their local jobcentre.’

Campaign advertising will appear to millions across video on demand platforms such as ITVX, Sky Go and Channel 4; radio and digital audio channels such as Spotify and social media and digital channels like Facebook and Instagram.

As well as the campaign relaunching, the Department for Work and Pensions is also working tirelessly to boost hiring for the sector ahead of winter with an expected 100 multi-sector jobs fairs planned, where positions will be on offer between October and Christmas.

Image: Hal Gatewood

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