First-ever ambassador announced to champion wellbeing in care homes
Care England have revealed Bailey Greetham-Clark will be using fitness to enhance the welfare of care home residents across the country.
Arguably, there isn’t anyone better suited to the position than Bailey. He founded Be Great Fitness – the only organisation that helps care home residents with their fitness – when he was just 17 during the pandemic.
It’s not an exercise scheme that asks elderly people to run half marathons or lift really heavy weights, – it’s actually the complete opposite. The programme tailors workouts to individual’s needs, offering both seated exercises and boxfit sessions, with its biggest goal being to boost people’s mental state.
After all, a number of studies have shown exercise can be one of the best medicines to improve people’s wellbeing. For example, research from the Mental Health Foundation shows there is around a 20% to 30% lower risk of depression and dementia for adults who participate in daily physical activity.
Not only have Care England partnered with Bailey as a result of his hardworking nature, but the organisation believe having a younger face represent older persons wellbeing will encourage other young people to choose a career in social care.
To announce the partnership, Care England produced a video which can be found below:
Professor Martin Green OBE, CEO of Care England, said: ‘We are thrilled to welcome Bailey as Care England’s first Ambassador. His dedication to enhancing the lives of older adults through fitness is inspiring and vital. Fitness and physical activity are often undervalued in care planning, yet hold immense potential to boost mobility, mental health, engagement, and improve quality of life. Our partnership offers a unique chance to embed physical activity into the care sector, promoting independence, dignity, and a renewed sense of purpose for residents.
‘The transformative impact of exercise on older adults is clear – keeping active for longer and reducing the risk of falls which cost the NHS £4.4bn per annum and is the main cause of death in over 75’s. By championing this initiative, Bailey is helping to reshape the narrative, proving simple steps such as regular physical activity, deliver profound improvements in resident wellbeing. We are excited to work together to raise awareness and inspire both care providers and residents to make fitness a cornerstone of care and to also engage younger generations to consider adult social care as a fulfilling and rewarding career.’
Bailey Greetham-Clark, added: ‘It’s an incredible honour to join Care England as an Ambassador. I’ve always believed in the transformative power of fitness, and this belief has been at the core of Be Great Fitness from the beginning. Many older adults face challenges that limit their mobility and independence, but with the right support, we can help them take back control of their health and wellbeing. Exercise isn’t just about physical fitness, it’s about uplifting mood, building confidence, and giving people the tools to maintain independence for as long as possible.’
‘Through this partnership, I’m excited to demonstrate the profound impact that regular physical activity can have on care home residents and showcase how rewarding a career in social care can be for younger generations,’ Bailey continued. ‘Together, we can embed fitness into daily routines, improving not only health but also providing a renewed sense of purpose and joy. I look forward to working with Care England to shape the future of care and inspire a broader conversation about how we can support residents to live longer, happier and healthier lives.’
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